Before the term “graphic design” was invented, the poster had already become its most popular form. At the end of the 19th century, the great European cities, with Paris at the forefront, became vast open-air art galleries, thanks to the proliferation of posters advertising cabarets, cigarettes or more or less alcoholic beverages. For a contemporary designer, the poster is usually one more piece – often not the most important one – of a communication strategy declined in various media. I have not frequented advertising agencies very often, so my work in this field has always been in collaboration with institutional clients or cultural events for which I have been able to work with a fair amount of freedom.