That wasn't in my Book on the History of Graphic Design is a whimsical but exhaustive and reliable journey through some aspects of the history of my profession that I intend to bring to the reader with a fresh look, free from prejudices. History is a story and, therefore, has a lot of artifice. The history of design is no exception. As the text on the back cover says, "to enter it is to immerse oneself in an infinite universe of lights and shadows, colors, contours, ideas and emotions that over the years have shaped the art of visual communication and, with it, our most powerful way of thinking and transmitting. Fascinating adventures, astonishing strokes of genius, resounding failures and mind-blowing coincidences have been translated into the most iconic symbols of the world of cinema, literature, advertising and business: how did they come about? Where do they come from?" I have not intended to talk about anything that has not already been talked about, but to do so with a different point of view and, above all, a different tone. I talk about the inconsistencies of the Bauhaus, the resounding business disaster of two wonderful poster artists —The Beggarstaffs— and I even dare to put the immortal Cassandre in the group of failed artists. I also discuss the fragile borders between design and illustration, while I bring up some female names that have been suspiciously ignored until now. I am just a visual communicator who talks about his profession, without academic backpacks or flags to defend.

Diseño de cubierta de Antonio Cuesta