The Almuzara publishing group commissioned me to write this Fundamentals of Graphic Design for publication under its Berenice label. I must confess that I accepted with great reservations, as I myself am very skeptical about books that claim to serve as a guide in the turbulent world of creativity. Some of the great classics on graphic design that have been published since the 1970s seem to me to be excessively speculative and quite far removed from the real problems of professional practice. Others have aged very badly, being too closely tied to the technical procedures of their time. It is better not to talk about those that claim to offer recipes and preconceived solutions: their promises are inversely proportional to their solutions. The great challenge was to transfer my more than thirty years of teaching experience to a format in which the necessary communication between teacher and student is not possible. To do so, I chose an accessible and non-academic language, with a point of view that sacrifices objectivity for the sake of something much more tangible: honesty. The book is structured in 6 sections: 1) The syntax of the image; 2) The composition; 3) The letter; 4) The color; 5) The visual communication; and 6) The craft.